Dr. Nikolina Ljepava

Assistant Professor / Department Chair of Management, Marketing and Logistics, College of Business Administration

Area of Research interest

  1. Human – Technology Interaction and Cyberpsychology
  2. Digital Transformation
  3. Marketing Communications / Online Communications
  4. Business Analytics and Business Research Methods
  5. Consumer and Business Psychology
  6. Educational Technologies

Projects & Grants



Journal Articles

  1. Runic Ristic, M., Ljepava, N., Qureshi, T. M. & Milla, A. (2020). A Cross-Cultural Comparison of Conflict Management Styles in Multinational Organizations: Empirical Evidence from Serbia. JEEMS Journal of East European Management Studies, 25(3). (Forthcoming) Journal indexed in Scopus, Google Scholar Citations – 0 https://www.jeems.nomos.de
  2. Selaković, M,  Ljepava, N, Mateev M (2019). Implications of the paracrises on the companies’ stock prices. Corporate Communications: An International Journal Selakovic, M., Ljepava, N., Mateev, M. (2019). Impact of Paracrisis on Company’s Stock Prices. Corporate Communications: An International Journal doi: 10.1108/CCIJ-07-2019-0080
  3. Ljepava, N., Tomić, D Nuhodžić, D Gnjatović, M (2019). Cyberbullying, online behavior, and the students' psychological well-being. Serbian Journal of Engineering Management 4 (01) , 9-14. doi:10.5937/SJEM1901009L
  4. Article: (2018), Upravljanje inovacijskim promenama usavremenom okruženju (Managing innovations in the contemporary business environment)
  5. Nestic, S., Ljepava, N., Aleksic, A. (2018). Stakeholder management in reverse supply chains-the ranking of reverse supply chains entities upon requirements'fulfillment. International Journal for Quality Research 12(4) 975–988 DOI – 10.18421/IJQR12.04-12
  6. Selaković, M., Ljepava, N., & Đeletović, M. (2018). Managing Innovations in Contemporary Business Environment Vojno delo70(3), 448-459. DOI: 10.5937/vojdelo1803448S
  7. Malouf, A., Selakovic, M., Ljepava, N. (2017) Exploring the Relationship between Corporate Volunteering and Internal Communications in Multinational Organizations. Communication. Communication Management Review, 1 (02), 6-22 DOI 10.22522/cmr20160208
  8. Arsovski, S., Todorovic,G., Lazic, Z., Arsovski, Z., Aleksic, A. Ljepava, N. (2017). Model for selection of the best location based on fuzzy AHP and Hurwitz methods. Mathematical Problems in Engineering. Hindawi. https://doi.org/10.1155/2017/2803461
  9. Ljepava, N., Orr, R.R, Locke, S., Ross, C (2013). Personality and social characteristics of Facebook non-users and frequent users. Computers in Human Behaviour, 29 (4), 1602-1607.

Conference Seminars and Workshop

  1. Petratos, P. Ljepava, N., Salman, A., (2020). Blockchain Technology: Sustainability and Business in UAE. A Literature Review and the Case of Dubai and UAE, Sustainable Development and Social Responsibility—Volume 1, 87-93 Google Scholar Citations – 0   https://link.springer.com/chapter/10.1007/978-3-030-32922-8_7
  2. Aleksic A., Ljepava N., Ristic M. (2019) Smart City Transportation Services, Customer Satisfaction and Impact on the Quality of Life. In: Al-Masri A., Curran K. (eds) Smart Technologies and Innovation for a Sustainable Future. Advances in Science, Technology & Innovation (IEREK Interdisciplinary Series for Sustainable Development). Springe
  3. Obedait A.A., Youssef M., Ljepava N. (2019) Citizen-Centric Approach in Delivery of Smart Government Services. In: Al-Masri A., Curran K. (eds) Smart Technologies and Innovation for a Sustainable Future. Advances in Science, Technology & Innovation (IEREK Interdisciplinary Series for Sustainable Development). Springer
  4. Ljepava, N. (2019). The Influence of Psychosocial Characteristics on Expressed Interest to Participate in Online Surveys. Proceedings of 9th Global Conference on Business and Social Sciences, Male, Maldives, Juy 2019
  5. Ljepava, N. Selakovic, M (2019). Importance of Trust for Influencer-Follower relationship on Instagram: An UAE Perspective. BledCOM conference, July 2019.
  6. Shabaany, A., Ljepava, N (2018). The Expected Role of Artificial Intelligence in Digital Transformation of Business and Government Sector in UAE. International Research Conference (AUEIRC), Dubai, November 2018
  7. Komatina,. N., Ljepava, N. Aleksic, A. (2018). The Analysis Procedure and Application of Multi-Criteria Decision Making Methods on Selection of Industry Equipment. 3rd International Conference on Quality of Life, Kragujevac
  8. Selakovic, M., Ljepava, N., Runic Ristic, M. (2018). Future of Technology-Enhanced Learning at the Universities in the United Arab Emirates. Paper presented at Innovation Arabia conference, March 2018
  9. Shabaany, A., Mourad, F.,  Ljepava, N., (2018). The Fourth Industrial Revolution and the Future of Business: Student Perspectives on Future Innovations and Technological Changes. Paper presented at Innovation Arabia conference, March 2018
  10.  Ljepava, N., Selakovic, M. (2017). Advances of Business Research: Impact of the Internet on Qualitative and Quantitative Marketing Research. ITEMA, Budapest, October 2017.
  11.  Ljepava, N. (2017). Challenges of Contemporary Survey Research. 5th Global Conference on Business and Social Sciences, Kuala Lumpur, Malesia, May 2017
  12. Ojjeh, O., Elaghil, S., Ljepava, N. (2017). Social Media in Higher Education: Students Perspectives on Social Media Use in Classroom. Innovation Arabia, Dubai, March 2017
  13. Ljepava, N. Janicic, R (2016). Participation in Online Marketing Research Panels: Findings from Focus Group Discussions. Symorg - International Management Conference, June 2016
  14. Spearman, J.A., Abdul Rahim Mustafa M., Ghanayem, S.W. , Ljepava, N. (2016). Factors influencing student enrollment and choice of university. Proceedings of 35th International Business Research Conference 30 - 31 May 2016, Dubai, UAE.  ISBN: 978-1-925488-06-7
  15. Ljepava, N., Timmons-Fritz, P.A., Daskaluk, S. (2015). Application of Routine Activities Theory to the Prediction of Cyber Victimization. ABCT 48th Annual Convention, Chicago, November (2015)
  16.  Ljepava, N. (2015). The influence of astroturfing on communication processes on Twitter.  Center for New Media Liber Conference. May 2015
  17.  Ljepava, N. Janicic, R (2015) Analysis of Business Practices and Perspectives of Online Market Research in Serbia, Synthesis, April 2015


Book and Book Chapter

  1. Ljepava, N. (2018). Marketing Research. 2.0. Marketing Research Practices in Digital Era. Foundation Andrejevic
  2. Pavlovic, N. Dedic, V., Ljepava, N. (2019). Automation of Reporting in Business organizations: The Information Technology Role. In: Platforms for Digital Leadership, University Union- Nikola Tesla. ISBN 978-86-81400-11-1
  3. Ljepava, N., Selakovic, M. (2017). Trends and Challenges of Political Polling and Research in a Digital Age. Book Chapter in: Digital Spaces: Challenges and Expectations. ISBN 978-86-87107-00-7