Dr. Marek Seretny

Assistant Professor, College of Business Administration

Area of Research interest

  1. Sustainable Marketing (Innovation and Creativity in Marketing)
  2. Sustainable life style
  3. Paths of Marketing development on developing markets
  4. Global Marketing

Projects & Grants

  1. 2017 – 2020       EU Research and Innovation Staff Exchange in Horizon 2020, international research project between universities and business from UK, Ireland, South Korea, Slovenia, Poland; Research topic: Global Entrepreneurial Talent Management 3 GETM3 –focuses on young talent as a key driver of future development, developed through co-operation of 3 stakeholders: employers (inc MNC & SME’s), universities and students/graduates.
  2. 2016 - 2018        Faculty of management Warsaw University of Technology in cooperation with TNS Global; Project Head: Dr Marek Seretny, Topic: Sustainable life style Research question: Is the young generation (people in age 19-30 years old) willing to change their life style from overconsumption to sustainable consumption?
  3. 2012 – 2014       Faculty of Management, Warsaw University of Technology; Advisor: Professor Irena Hejduk Topic: Model of Sustainable Marketing in the contemporary approach to   marketing;

Peer-Reviewed Journals:

  1. Seretny M. (2016) Marketing as an agent of sustainable change, (in) “Knowledge – Economy – Society. Strategies, concepts and instruments of management”, Eds. R. Oczkowska, A. Jaki, B. Mikuła, Krakow, Foundation of the Cracow University of Economics, ISBN: (paper) 978-83-65173-72-0, ISBN (on-line): 978-83-65173-73-7
  2. Seretny M. (2016) Responsible consumption, as the basis of the Sustainable Marketing Model – published in Internal Trade, No 1-2, Warsaw, ISSN: 0438-5403.
  3. Seretny M. (2014) PhD dissertation, Model of Sustainable Marketing in the contemporary marketing approach, Warsaw University of Technology, Warsaw.
  4. Seretny M. (2014) Sustainable Marketing - a new trend or necessity, [in] red. Gierszewska G. - Challenges in Business management), p. 153-169 Warsaw.

Books/Book Chapters:

  1. Seretny M.: Sustainable Management – Marketing Perspective; Essence, Determinants and Manifestations, Warsaw University of Technology Publishing House, Warsaw, 2018. ISBN 978-83-7814-769-5 (Monograph)
  2. Seretny M.: Sustainable Enterprises and the Need of Implementation of a Sustainable Marketing Model in the Polish Market – A Synergy Between Sustainable Leadership, Responsible Consumption and Ethical Brand Image, (in)” Business models: strategies, impacts and challenge” Monograph Editor: Jabłoński, Nova Publishers New York, 2017.  ISBN: 978-1-53610-446-2

Conference Preceedings:

  1. The 8thEuropean Forum “Marketing of Scientific and Research Organizations”, Warsaw, Poland, 16-17 November 2015, presentation entitled: Marketing 4.0, new approach, how marketing of scientific and research organizations should adopt to the digital reality?
  2. The 8th International Scientific Conference, Faculty of Management – Cracow University of Economy, Cracow Poland, 1-3 June 2016, Presentation entitled: Marketing as an Agent of Sustainable Change.
  3. The7th European Forum “Marketing of Scientific and Research Organizations”, Warsaw Poland, 17-18 November 2015, presentation entitled: Marketing as an agent of sustainable change – the new research topic.
  4. The6th European Forum “Marketing of Scientific and Research Organizations”, Warsaw Poland, 19-20 November 2015, presentation entitled: Sustainable Marketing Model and its impact on marketing of research institution.
  5. 7th International Scientific Conference, Cracow University of Economics, Cracow Poland, 25–27 May 2015, Knowledge, Economy, Society. Presentation entitled: Sustainable Enterprises and the application of the Sustainable Marketing Model in the Polish Market – a synergy between sustainable leadership, responsible consumption and ethical brand image.
  6. Scientific conference, Paweł Włodkowic College, Płock, Poland 19-20 March 2015: Corporate social responsibility as a chance to shape conditions for sustainable development – presentation entitled: Responsible leadership as an element of the Sustainable Marketing Model.
  7. Scientific conference, University of Economics in Poznan and University of Life Sciences in Poznan, Poland, 28 November 2014, presentation: Responsible consumption as the basis of the Sustainable Marketing Model.
  8. Scientific conference, Warsaw University of Technology, Poland, 16 June 2014, Responsible management in public sector and crisis management, presentation: Model of Sustainable Marketing.
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