Dr. Marek Seretny

Assistant Professor / Specialization Coordinator - MKT, College of Business Administration

Area of Research interest

  1. Sustainability and Responsible Marketing
  2. Sustainable Consumption
  3. Paths of Marketing Development on developing markets
  4. Global Marketing Management
  5. Strategic Brand Development

Projects & Grants

N/A

PUBLICATIONS

Journal Article

  1. Seretny M., Milla A, Muhammad Azeem, Gaur D., Jones D., Mataruna Jose L. Ben Abdallah R. (2019) Challenges Companies Encounter When Delivering Sustainable Solutions: Research Conducted in the United Arab Emirates, Sustainability – (article after the review - sent again to the publisher; International Journal of Business and Economics Research ISSN Online: 2328-756X ISSN Print: 2328-7543) (SCOPUS listed).
  2. Gierszewska G., Seretny M., (2019), Sustainable behaviour – the need of change of consumer and business attitudes and behaviours, Foundation of Management, vol. 11, Online ISSN: 2300-5661 (Scopus listed).
  3. Seretny M. (2016): Responsible consumption, as the basis of the Sustainable Marketing Model, Internal Trade, Warsaw, No 1-2, pp 104-121, ISSN: 0438-5403. (in Polish)
  4. Seretny M., Seretny A. (2012), Sustainable Marketing – a New Era in the Responsible Marketing Development, Foundation of Management, Warsaw 2012, Vol. 04 No 2(8), pp. 63-75. (Scopus listed)
  5. Seretny M. (2012), Sustainability in the Real Estate Market, Journal of Real Estate Appraiser, Warsaw. no 2/74, April - June 2012, p. 63-67. (in Polish)

Conference Seminars and Workshop

  1. Seretny M., Gaur D., (2018) The Model of Sustainable approach to marketing in the area of Industry 4.0, Conference paper, II AUE International Research Conference - Sustainable Development, Nov.2018 (Scopus).
  2. Seretny M. (2016): Marketing as an agent of sustainable change, (in) “Knowledge – Economy – Society. Strategies, concepts and instruments of management”, Eds. R. Oczkowska, A. Jaki, B. Mikuła, Krakow 2016, Foundation of the Cracow University of Economics, ISBN: (paper) 978-83-65173-72-0, ISBN (on-line): 978-83-65173-73-7.
  3. Seretny M. (2016): Responsible consumption, as the basis of the Sustainable Marketing Model, Internal Trade, Warsaw, No 1-2, 2016, ISSN: 0438-5403. (in Polish)
  4. Seretny M. (2012), The role of marketing in the functioning of public organizations, red. Kieżuch W., Wołejszo J. Sirko S. - Public Management. Natinal Defence University, Warsaw, p. 254-272. (in Polish)
  5. Seretny M. (2012), Sustainability in the Real Estate Market, Real Estate Appraiser, Warsaw. no 2/74, April - June 2012, p. 63-68. (in Polish)
  6. Seretny M. (2011), Sustainable Marketing - marketing responsibility in the face of global economic change, Hejduk I. (red.) - Sustainability as a response to the economic crisis - new business concepts of the future. Institute of Organization and Management in Industry - ORGMASZ, Warsaw 2011, p. 328-334. (in Polish)

Book and Book Chapter

  1. Seretny M. (2018): Sustainable Management – Marketing Perspective; Essence, Determinants and Manifestations, Monograph, Warsaw University of Technology Publishing House, Warsaw. ISBN 978-83-7814-769-5
  2. Seretny M. (2017): Sustainable Enterprises and the Need of Implementation of a Sustainable Marketing Model in the Polish Market – A Synergy Between Sustainable Leadership, Responsible Consumption and Ethical Brand Image, (in)” Business models: strategies, impacts and challenge” Monograph Editor: Jabłoński, Nova Publishers New York, 2017.  ISBN: 978-1-53610-446-2.
  3. Seretny M. (2014), Sustainable Marketing - a new trend or necessity, [in] red. Gierszewska G. - Challenges in Business Management, Warsaw, p. 153-169. (in Polish)
  4. Seretny M. (2014), Model of Sustainable Marketing in the contemporary marketing approach, PhD dissertation published by Warsaw University of Technology Publishing House, November 2014.
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