Dr. Houda El Mustapha

Assistant Professor, College of Business Administration

Area of Research interest

  1. Social Entrepreneurship
  2. Diffusion of Innovation
  3. Renewable energy transition
  4. Strategic Management
  5. Consumer Behavior
  6. Sustainability and digitalization

Projects & Grants

N/A

PUBLICATIONS

Journal Article

(2020) Challenges and Opportunities of Business Models in Sustainable Transitions: Evidence from Solar Energy Niche Development in Lebanon. Elmustapha, H., Hoppe, T.

  • Energies

 

(2018) Understanding stakeholders’ views and the influence of the socio-cultural dimensions on the adoption of solar energy technologies in Lebanon. Elmustapha, H.; Hoppe, T.; Bressers, H.

  • Sustainability Journal

 

(2018) Comparing two pathways of strategic niche management in a developing economy; the cases of solar energy market development in Lebanon. Elmustapha, H.; Hoppe, T.; Bressers, H.

  • Journal of Cleaner Production

 

(2018) Consumer adoption decision: integrating perceived attributes and attitudinal constructs using analytical models.             Elmustapha, H.; Hoppe, T.; Bressers, H.

  • Journal of Cleaner Production

Conference Seminars and Workshop

  • Comparing two pathways of strategic niche management in a developing economy; the cases of solar PV and solar thermal energy in Lebanon. The 8th Sustainability transitions Conference. June 2017 in Gothenburg, Sweden
  • Factors that Influence Adoption of SWH Systems in Lebanon: Overview of Initiatives and Prospects for the Future. Social Innovation and The Energy Transition Symposium, April, 2017, Delft, the Netherlands.

 

  • Exploring factors influencing adoption of SWH systems: An Empirical Analysis of Lebanon.8th ICEEM, September 2015, Iasi, Romania
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