Karimova, G. Z. (2013). Creativity in marketing communication. Academica Press, LLC, Palo Alto, CA
Karimova, G. Z. (2012). Bakhtin and interactive advertising. Academica Press, LLC, Palo Alto, CA
Karimova, G. Z. (2011). Color as a method of influence in advertising, Barnes & Noble Inc., USA
Book Chapters
Gulnara Z. Karimova, Daniel A. Sauers, and Firdaousse Dakka (2019). Chapter 7: The portrayal of people with disabilities in Moroccan proverbs and jokes, In P. Kuppers (Ed.), Disability Arts and Culture, Methods and Approaches, Bristol, UK: Intellect
Karimova, G. Z. (2015). Practical applications in marketing strategies and consumer behavior in an ‘Islamic’ context. In B. Rishi (Ed.), Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control, Hershey, PA: Business Science Reference