Dr. Asli Milla

Assistant Professor, College of Business Administration

Area of Research interest

  1. Online Consumer Behavior
  2. Digital Marketing and Advertising
  3. Technology Integration and Acceptance
  4. Social Media Marketing
  5. Sports Marketing

Projects & Grants



Journal Article

  • Seretny M., Milla A, Muhammad Azeem, Gaur D., Jones D., Mataruna Jose L. Ben Abdallah R. (2019) Challenges Companies Encounter When Delivering Sustainable Solutions: Research Conducted in the United Arab Emirates, Sustainability International Journal of Business and Economics Research ISSN Online: 2328-756X ISSN Print: 2328-7543
  • Runic Ristic, M., Ljepava, N., Qureshi, T. M. & Milla, A. (2020). A Cross-Cultural Comparison of Conflict Management Styles in Multinational Organizations: Empirical Evidence from Serbia. JEEMS Journal of East European Management Studies, 25(3).
  • Eyada, B & Milla, A. (2020). Comparative Advertising: Proposed Guidelines for Middle East Marketers. International Journal of Marketing Studies. 12(2).
  • Eyada, B & Milla, A. (2020) Native Advertising: Challenges and Perspectives. Journal of Design Sciences and Applied Arts. Vol. 1, Issue 1, 67-77.
  • Milla, A., Kurt, O., & Mataruna Dos-Santos, L; (2019). User Perceptions of Technology Integration in Schools: Evidence from Turkey’s Fatih Project. International Journal of Education and Practice, 7(4), 430-437
  • Mataruna Dos-Santos, L; Lacerda, A.; Range, D.; Azeem, M.; Milla, A. & Khan, M. (2019) Innovating with video-scouting in performance analysis: The utilisation of knowledge management to prepare psychological orientation and tactical planning for Olympic and Paralympic judo athletes. Journal of Sport Sciences. 37(1).
  • Mataruna Dos-Santos, L; Zardini Filho, C., & Milla, A. (2019). Youth Olympic Games: Using marketing tools to analyse the reality of GCC Countries. Journal of Human Sport and Exercise, Vol 14, No. 3, ISSN 1988-5202 doi.10.14198/jhse.2019.14.Proc3.12
  • Mataruna Dos-Santos, L; Bandeira, S & Milla, A. (2019) Reflection regard gender beyond the physical education at the contemporary school environment. Journal of the International Federation of Physical Education-FIEP Bulletin. 90(1)
  • Milla, A. & Mataruna Dos-Santos, L. (2019) Social media preferences, interrelations between the social media Characteristics and Culture: A View of Arab Nations, Asian Social Sciences, Vol. 15, No. 6, pp. 71-76 ISSN 1911-2017 E-ISSN 1911-2025, DOI:10.5539/ass.v15n6p71
  • Milla, A., & Habbal, F. (2019). Online Learning Behavior Intentions: Understanding of Quality of Service Toward User Satisfaction, Involvement and Perceived Value. International Journal of Innovative Technology and Exploring Engineering. 8(64)
  • Milla, A; Mataruna Dos-Santos, L., & Runic, M. (2017) Adopting social media for nonprofits as a main marketing tool: Analysis of a youth non-profit organization, International Journal of Applied Business and Economics Research, Vol 15, No.22

Conference Seminars and Workshop

  • Yildirim T.E., Milla A. (2019) A Critical Evaluation of the Effects of Advertisements Targeted to Children. In: Al-Masri A., Curran K. (eds) Smart Technologies and Innovation for a Sustainable Future. Advances in Science, Technology & Innovation (IEREK Interdisciplinary Series for Sustainable Development). Springer, Cham
  • Ristic Runic, M., Mirkov, A., & Milla, A. (2018) Motives of Management Students for Choosing Managerial Profession in the Society of post-Socialist Transformation. DOI:10.21125/iceri.2018.2431, Proceedings of the 11th annual International Conference of Education, Research and Innovation, Seville, Spain .ISBN: 978-84-09-05948-5, ISSN: 2340 1095
  • Milla, A; Swart K, (2018) Sports User Experience and Consumer Behavior: A Case of Dubai Sports World, Business Conference, Dubai, UAE
  • Blas, S.; Sanchez-Garcia, J.; Fiol, L., Milla, A. (2014) Determinants of Intention to Use a Mobile Application of Healthcare and Well-Being: A Study Focused on Endomondo Application, Congreso ACEDE, Universitat Jaume I, Spain
  • A. (2012) Word of Mouth Marketing Usage with Comparison of Turkish Culture in Turkey, EDIS, Publishing Institution of University of Zilina, Slovakia

Book and Book Chapter

  • Guimarães-Mataruna, F.A., Milla, A.,& Mataruna Dos-Santos, L.(2020). Digitalização do Olimpismo e paz na perspectiva dos Comitês Olímpicos, Paralímpicos e das Academias Olímpicas de língua Portuguesa. Livro Olimpismo e Paz. (Forthcoming)
  • Guimarães-Mataruna, F.A, Cruz Morales, K.N., & Milla, A.(2018) New media models: radio, television and social media as tools for the sport and the Peace. Book chapter in Sports for Peace Recommendations for Mexico, Publisher: Universidad Autónoma De Occidente. pp 157-169 ISBN: 978-607-7834-47-2