Dr. Ali Ibrahim

Assistant Professor, College of Business Administration

Area of Research interest

  1. Strategic Marketing.
  2. Social Marketing
  3. Service Marketing
  4. Governmental Marketing

Projects & Grants



Journal Article

  1. Bani-issa, W., Al-Kour, E., Ibrahim, A., it add. (2020). Privacy, Confidentiality, Security, and Patient Safety Concerns. About Health Electronic Health Record. International Nursing Review. DOI: 10.1111/inr.12585
  2. Ibrahim, A., Rundle-Thiele, S. & Knox, K. (2019). Working within resource constrains: A qualitative segmentation study. Journal of Strategic Marketing. RJSM-2018-0153. doi.org/10.1080/0965254X.2019.1676294.
  3. Bani-Issa, W., Dennis, C. L., Brown, H. K., Ibrahim, A., Almomani, F. M., Walton, L. M., & Al-Shujairi, A. M. (2019). The Influence of Parents and Schools on Adolescents’ Perceived Diet and Exercise Self-Efficacy: A School-Based Sample from the United Arab Emirates. Journal of Transcultural Nursing, 1043659619876686.
  4. Ibrahim, A., Knox, K., Rundle-Thiele, S., & Arli, D. (2017). Segmenting a Water Use Market: Theory of Interpersonal Behavior Insights.Social Marketing Quarterly, 1524500417741277.
  5. Bani‐issa, W., Al Yateem, N., Al Makhzoomy, I. K., & Ibrahim, A. (2016). Satisfaction of health‐care providers with electronic health records and perceived barriers to its implementation in the United Arab Emirates.International journal of nursing practice,22(4), 408-416.

Conference Seminars and Workshop

International Social Marketing conference ISMC 2016-University of Wollongong-Australia Sep 25-27/2016. Consumer Insights into Changing Water Consumption Behavior: A Social Marketing Formative Research Case Study. (Conference proceeding).

Book and Book Chapter

Ph.D dissertation “Qualitative vs. Quantitative Segmentation in a Water Use Market: A cost Benefit Approach”