Gilbert, M.A. (2017). Arabian Gulf Game Plan: The social media marketing strategy of the Emirates American Football League. In M. Dodds, K. Heisey & A. Ahonen (Eds.), Routledge Handbook of International Sport Business. London, UK: Routledge. ISBN: 978-1138891548.
Conference Preceedings:
Gilbert, M.A. (2018). Strengthening your social media marketing with live streaming video. In Advances in Science, Technology & Innovation, Ahmed Al-Masri and Kevin Curran (Eds): Smart Technologies and Innovation for a Sustainable Future, 978-3-030-01658-6, 471865_1_En, (42)
Creative Business and Social Innovation for a Sustainable Future: Proceedings of the 1st American University in the Emirates International Research Conference. Manuscript in preparation.