Mr. Matthew Adam Gilbert

Instructor, College of Education

Area of Research interest

  1. Business Communication
  2. Consumer Behavior
  3. Digital Economy
  4. E-Commerce
  5. Educational Technology
  6. Entrepreneurship
  7. Innovation
  8. Sharing Economy
  9. Social Media Marketing

Projects & Grants



Peer-Reviewed Journals:

  1. Gilbert, M.A. (2018). Sustainability through Shared Mobility: A Case Study of ekar in the United Arab Emirates. Manuscript submitted for publication.

Books/Book Chapters:

  1. Gilbert, M.A. (2015). edX e-learning course development. Birmingham, UK: Packt Publishing. ISBN: 978-1783981809.
  2. Gilbert, M.A. (2017). Arabian Gulf Game Plan: The social media marketing strategy of the Emirates American Football League. In M. Dodds, K. Heisey & A. Ahonen (Eds.), Routledge Handbook of International Sport Business. London, UK: Routledge. ISBN: 978-1138891548.

Conference Preceedings:

  1. Gilbert, M.A. (2018). Strengthening your social media marketing with live streaming video. In Advances in Science, Technology & Innovation, Ahmed Al-Masri and Kevin Curran (Eds): Smart Technologies and Innovation for a Sustainable Future, 978-3-030-01658-6, 471865_1_En, (42)
  2. Creative Business and Social Innovation for a Sustainable Future: Proceedings of the 1st American University in the Emirates International Research Conference. Manuscript in preparation.