Dr. Soad MATAR

Assistant Professor

Area of Research interest

  1. Media Communication.
  2. Security Media.
  3. Digital Public Relations.
  4. Media Converge and Society Issues
  5. Artificial Intelligence and the challenges of Public Relations.
  6. Media Coverage and Environmental Issues, and Sustainable.
  7. Media Discourse Analysis (Assisted by Computer).
Dr. Soad MATAR


Journal Articles

  1. Matar .S (2020),Media Coverage and Environmental Issues, and Sustainable Development in UAE. International Journal of Innovation, Creativity and Change, ISSN: 2201-1315. www.ijicc.net Volume 12, Issue 6, 2020.   (Scopus Journal indexed)


  2. Matar. S (2018), “Polarization in the Arab world for youth through social Media.” Published in The Indian Journal of Public Health Research & Development Journal. Volume 9, ISSUE:10 ISSN: 0976-0245. http://www.indianjournals.com/ijor.aspx?target=ijor:ijphrd&volume=9&issue=10&article=180  (Scopus Journal indexed)

    Abu Hiba. N and Matar. S, (2017), “The Role of Media Device in Spreading the Legal Culture in Society”. Journal of Engineering and Applied Science Ref: 1816-949X Volum12- ISSU 12. https://www.medwelljournals.com/abstract/?doi=jeasci.2017.3142.3146                                                           (Scopus Journal indexed)

  3. Matar. S (2020) “Evaluating The Reality of The Media and its Role in Serving People of Determination in UAE.” 

     (Under Editing)

  4. Matar. S (2020), Artificial Intelligence and the challenges facing the field of Public Relations.   (Under Editing will appear in Scopus Journal, Mai 2021)
  5. Matar .S (2020), “The Role of Public Relations in Crisis and Disaster Time. Study Case: Civil Defense in the Emirate Abu Dhabi.”     (Under Reviewing will appear in Scopus Journal, Mars 2021)
  6. Matar. S (2020), “The importance of the role of ethics in Public Relations field.”   (Under Editing)
  7. Matar .S (2020), “ Globalization, and Digital Media in Public Relations field”.  (Under Editing)
  8. Matar. S (2020), “Prejudge and Stereotypes in the French Media discourse.”  (Under Editing)
  9. Matar. S (2014), “Argumentation in the French media discourse in the shadow of the events 9\11". La journée du savoir et des jeunes chercheurs at Dijon - France. (54), 45- 58.
  10. Matar. S (2013), “A L'ombre du 11 Septembre 2001. Mise en mots du terrorisme et Islamalgame’’. La journée du savoir et des jeunes chercheurs at Dijon - France (50), 33-39.
  11. Matar. S (2012), “Statistical analysis of the lexical structures dominant in the universe of ethics discourse in French media”, philology in Franche-Comté revue 25.
  12. Matar. S (2012), “Argumentative dialogue with the Other in The Holy Quran. SCR London's International First Conference on Social Sciences, London-UK. Published in London University Journal.


  13. Matar. S (2012), “Learning Strategies in Multilingual Communication”. The Science journal by JMFB, Dijon-France, 25.
  14. Matar. S (2008), “Imagination and argumentation in contemporary Egyptian Movie” (Inspired from Taha Hussein Novel). At The CELF Bordeaux III conference« language and imagination in literary discourse, and media policies in Africa.
  15. Matar. S (2008), “Assimilation and the ambiguous concept of Islam”, in the daily newspaper l'Est Republican.
  16. Matar. S (2001), Study devoted to Media Production and the argumentation in a Movie. Titled “The Call of Karaouan ” of Taha HUSSEIN, Ameena (the main character) is an example to follow in the struggle of women for her dignity and freedom.  (In French Language)
  17. Matar. S (2000), Study devoted to Media production: a Television Talk-show in particular, following a plane crash of Egypt air November 15, 1999. This event had impact internationally as it happened in USA and in the Arab world. (In French Language)
  18. Matar. S (2000), Study devoted on the argumentative gesture in the speeches of some politicians in USA. Under the direction of Prof. MONTRREDON. (In French Language)

Book and Book Chapter

  1. Matar. S (2020), Writing a books in the fields of Public Relations and Protocol & Etiquette. (Under editing)
  2. Matar. S (2020), “Textbook for Public Speaking and Professional Presentation Courses”.\
  3. Matar. S (2021) “The eyes from Orient.” (Novel forthcoming)
  4. Matar. S and Chauvin. A (2006), Represented Discourse, enunciative responsibility and Islamalgame. In PUFC Edition (Ed.), Semen 22: Enunciation and responsibility in the media --FRANCE (pp. 109-122).  http://semen.revues.org/2805?lang=en

Conference Proceedings

  1. Attended to the conference “Media in the thought and vision of sheikh Zayed” by 26 February 2020. The Emirates Center for Strategic Studies & Research. Abu Dhabi.
  2. Attended to the 10 the annual education conference, under the title “Education and Jobs of the Future; developing the UAE, Progress”. At ECSSR. November 2019.
  3. Attended to Conference of the Digital Documentation in the Arab World - at The Sorbonne University and The National Archives. Abu Dhabi, United Arab Emirates. 28-30 October 2019.
  4. Participated to the International Conference on Communication and Media Studies – Research Paper entitle: “The Role of Public Relations in Crisis and Disaster; Study Case: Civil Defense in the Emirate of Abu Dhabi.”. At Athens 2019.
  5. Attended to Aqdar World Summit 26- 29 November 2018. Under the patronage of Lt. General HH Sheikh Saif bin Zayed Al Nahyan Deputy Prime Minister and Minister of Interior. The theme of the Summit is “Nourishing Minds, Flourishing Nations”
  6. The ninth annual conference on education under the title "Advanced Education for a Changing World: The Education Strategy of the United Arab Emirates" at ECSSR.
  7. Attended to HBR EdaraLab Education Management 2nd annual Conference Titled: Educating for the Future.  November 2018.
  8. Attended to the 13th International Conference on Language, Literature, Social Sciences and Interdisciplinary Studies (LLSSI-18) June, 2018 London (UK).
  9. Attended to training course on “How to use Mahara to create the contents of the course file” . Abu Dhabi Campus: Thursday, 26/4/2018.
  10. Attended to workshop entitled "Training to academic staff in use program to assess the Course Learning Outcomes (CLOs)at Al Ain University for Science and Technology - Abu Dhabi Campus, 2018.
  11. Attended to workshop for the Excel format to assess the Course Learning Outcomes (CLOs).” delivered by College of Communication and Media and Dr. Raed Said, Quality Assurance and Institutional Centre 5th October 2017. Location: Al Ain Campus Building A.
  12. Participated to European Centre for Research Conference (ECRC): “Conscious Immigrant Integration in Western Cultures” at London-Kingdom, December 2015.
  13. Participated to the SCR London’s Third International Conference on Social Sciences and Humanities in the Islamic World at Kuwait. Paper under the Title: “Argumentation in the French media discourse in the shadow of the event 9\11"”. February 2014
  14. Participated to SCR London’s Second International Conference on Social Sciences and Humanities in the Islamic World at Dubai, February 2013.
  15. Several press interviews were presented at the Abu Dhabi International Book Fair: In 2012 with Lebanese writer Emily Nasrallah.