Dr. Nikolina Ljepava

Assistant Professor, College of Business Administration

Area of Research interest

  1. Consumer Behavior
  2. Consumer Psychology
  3. Digital Marketing
  4. Cyberpsychology
  5. Online Communications
  6. Human-Technology Interaction
  7. Digital Transformation

Projects & Grants

  1. Psychological Correlates of Social Media Use, Computer Mediated Communication Research Group, University of Windsor, Canada. 2011/2012
  2. Early Years Centre Development Project, UNICEF grant (2012 and 2013)
  3. The Quality of Medical Services in Serbia: Fighting against Corruption, UNDP grant 2012/2013
  4. Intergenerational cooperation: Program Assessment and Evaluation, USAID grant 2013
  5. National Survey on Position and Needs of Youth in Serbia. Ministry of Youth and Sports, Serbia, Cycle 4 2013, Cycle 5 2014

Peer-Reviewed Journals:

  1. Malouf, A., Selakovic, M., Ljepava, N. (2016). Exploring the Relationship between Corporate Volunteering and Internal Communications in Multinational Organizations. Communication Management Review, 1(2), pp. 6-22 https://doi.org/10.22522/cmr20160208
  2. Arsovski, S., Todorovic,G., Lazic, Z., Arsovski, Z., Aleksic, A. Ljepava, N. (2017). Model for selection of the best location based on fuzzy AHP and Hurwitz methods. Mathematical Problems in Engineering. Hindawi. https://doi.org/10.1155/2017/2803461
  3. Ljepava, N., Orr, R.R, Locke, S., Ross, C (2013). Personality and social characteristics of Facebook non-users and frequent users. Computers in Human Behavior, 29 (4), 1602-1607. https://doi.org/10.1016/j.chb.2013.01.026

Books/Book Chapters:

  1. Ljepava, N. (2018). Marketing Research 2.0. Marketing Insights in Digital Era. Foundation Andrejevic, Belgrade, Serbia (in press)
  2. Ljepava, N., Selakovic, M. (2017). Trends and Challenges of Political Polling and Research in a Digital Age. Book Chapter in: Digital Spaces: Challenges and Expectations. Faculty of Media and Communication.

Conference Preceedings:

  1. Ljepava, N. (2018). Tell Us What You Think: The Influence of Psychosocial Characteristics on Expressed Interest to Participate in Online Surveys. 8th Global Conference on Business and Social Sciences, Kuala Lumpur, Malesia, December 2018 (accepted)
  2. Selakovic, M., Ljepava, N., Mattev, M. (2018). Implication of the Paracrises on Company Stock Prices. BledCOM, July 2018.
  3. Shabaany, A., Murad, F., Ljepava, N. (2018). The Fourth Industrial Revolution and the Future of Business: Student Perspectives on Future Innovations and Technological Changes. Innovation Arabia, March 2018.
  4. Selakovic, M., Ljepava, N., Ristic, M. (2018). Future of Technology-Enhanced Learning at the Universities in the United Arab Emirates: The Teachers` Perspective. Innovation Arabia, March 2018.
  5. Obedait, A., Youssef., M., Ljepava, N. (2017). Smart Technologies for Future Cities: Citizen-Centric Approach to Governance through Technology. 1st American University in Emirates International Research Conference (AUEIRC), Dubai, November 2017
  6. Aleksic, A., Ljepava, N., Ristic M. (2017). Smart City Services and Quality of Life. 1st American University in Emirates International Research Conference (AUEIRC), Dubai.
  7. Ljepava, N., Selakovic, M. (2017). Advances of Business Research: Impact of the Internet on Qualitative and Quantitative Marketing Research. ITEMA, Budapest, October 2017
  8. Ljepava, N. (2017). Challenges of Contemporary Survey Research. 5th Global Conference on Business and Social Sciences, Kuala Lumpur, Malesia, May 2017
  9. Ojjeh, O., Elaghil, S., Ljepava, N. (2017). Social Media in Higher Education: Students Perspectives on Social Media Use in Classroom. Innovation Arabia, Dubai, March 2017
  10. Ljepava, N. Janicic, R (2016). Participation in Online Marketing Research Panels: Findings from Focus Group Discussions. Symorg - International Management Conference, June 2016
  11. Spearman, J.A., Abdul Rahim Mustafa M., Ghanayem, S.W., Ljepava, N. (2016). Factors influencing student enrollment and choice of university. Proceedings of 35th International Business Research Conference 30 - 31 May 2016, Dubai, UAE. ISBN: 978-1-925488-06-7
  12. Ljepava, N. (2015). The influence of astroturfing on communication processes on Twitter. Liber. Center for New Media.
  13. Ljepava, N., Timmons-Fritz, P.A., Daskaluk, S. (2015). Application of Routine Activities Theory to the Prediction of Cyber Victimization. ABCT 48th Annual Convention, Chicago, November (2015)