Associate Professor / Department Chair, College of Media and Mass Communication
Area of Research interest
Advertising
Political Advertising
Marketing
Advertising Ethics
Advertising and the Society
Children Advertising
Projects & Grants
N/A
Publications
Peer-Reviewed Journals:
“An Empirical study of Banned Advertising in Egypt and Violated Morals” Published at: International Design Journal Volume 7, Issue 2 - April 2018
“The role of Advertising in Crisis Management in Egypt” Published at: International Design Journal Volume 7, Issue 2 - April 2017
“An Evaluation of Commercials Concerning Early Childhood Development” Published at: International Journal of Early Childhood Education Research (IJECER) Volume 5, Issue 9 - March 2016
“Rituals of Advertisement: How Consumption Becomes a Ritual like Mystic Experience” International Conference for Social Sciences and Humanities, Published at: International Journal of Arts & Sciences’ (IJAS), Volume 9, Issue 1 - June 2016
“The Expression of Political Schism Using the Art of Graffiti in Egypt”. Published at: The Scientific Journal of Applied Arts, 3 January 2013, Faculty of Applied Arts, Helwan University, Egypt
Books/Book Chapters:
N/A
Conference Preceedings:
“The Impact of Smart Technology on Advertising: A Case Study on Pepsi-Egypt”, Presented at: AUE International Research Conference (AUEIRC) American University in the Emirates - November 2017
“Pavlov’s Consumers: A Behaviorist Approach to the Idea of Quality in Advertisements” Presented at: Innovation Arabia 9th Annual Conference. Dubai, UAE - March 2016
“E-Learning between Theory and Practice in Design Education: An Empirical Study on the Egyptian Art and Design Universities” Presented at: Innovation Arabia 8th Annual Conference. Dubai, UAE - February 2015
“Effectuation of Interactive Advertising, An Empirical Study on Egyptian Tourism Advertising”. Presented at: XIII International Conference on Communication, Visual and Performing Art Studies. Istanbul, Turkey - February 2015
“Exploring the Art of Graffiti as a form of Political Advertising in Egypt”. Presented at: VIII Conference of Contemporary Arab Art. Faculty of Fine Arts, Yarmouk University, Jordon - April 2013.